If it was me and I noticed this, realising this was a good market segment, I would make Slik stop and then ether make custom decals in house for profit, or sell the rights to another third party - I would absolutely not imply that stealing my IP was acceptable and 'no big deal' by opening a working relationship with the company that was doing the stealing. You don't get to steal from a company and then offer to pay them for the same product you were just stealing like it's no big deal. Fox is well within their rights to tell Slik to get lost. If you were the owner (or one of the owners) at Fox you'd likely not feel too disposed to be kind to a company that was stealing your IP and graphic design work that you had paid for and were then selling it at a profit. I signed because I feel like Fox should take a step back and consider that it's not really hurting them for someone to make custom decals of their logos for the MTB community. Not because I think they "have a right" to continue using the trademarks of another company to earn a profit. not anymore pal" and here we are.Īll that said, I still signed the petition though. And they had no problem continuing to do what they do without giving the original trademark/IP holder a cut of the profits until someone at Fox decided "whoa. They knew they were charging people for the decals. Them saying "We tried to open a dialogue, we made a generous offer we were quickly turned away" is in reality a small attempt to shift any blame or liability away from the fact that they knew they were using someone else's trademarked logos for their decals. Personally I wish that they just let it go because the service Slik is doing benefits customers who already paid for a bike that is equipped with Fox hardware (so in effect they bought Fox products as part of their bike purchase) and if anything it's "bonus exposure' for Fox since the custom decals make Fox shocks stand out from a sea of identical plain forks you see every day.īut emotions aside, you have to also accept the reality that there's a point to trademarks, and considering Slik has been around for years now and what they charge for decals, I'm sure they made a decent amount of profit. But no matter how your feelings are or what you "think" is right, Fox bringing the legality of the situation is as clear as can be. I've been a customer of Slik for years now (luckily for Rockshox decals) and they have been doing a great service for us non-professional non-sponsored "we just like riding our bikes and love customizing them with stickers we can't make for ourselves" type of people. I read the other comments so far and the reality is this: what it "feels" like doesn't make something that is wrong right. Here is a link to the petition in the email … While we understand your frustration, we will be responding to any Fox decal and sticker requests with this same message only. Please show your support by signing this petition. In the meantime, we hope that you can offer your hand… If we spread the word we hope that we can open a dialogue and create an agreement! We are going to continue our efforts to find a solution. We believe that having access to high-quality decals is a benefit to everyone concerned, but most of all to you guys, our valued customers. We tried to open a dialogue, we made a generous offer we were quickly turned away. We are a family business, this is very much a David and Goliath situation while we work on a solution, we have removed some content and products from sale. If we did not comply with their demands they would exercise costly legal actions. Late July, we were contacted out of the blue by the suits representing Fox Factory stating their demand for us to remove potentially trademark infringing content at short notice. We are writing to let you know that we've removed Fox content and decals from our site and offering. Just had this drop into my inbox, some of you might like to know the following
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